Graphic
Design
Junior Graphic Designer
As the Graphic Designer for Digicel International, I played a key role in shaping and executing the company’s visual communication strategy. I led the conceptualization and design of integrated campaigns across email, social media, and web platforms, ensuring each asset was visually compelling, on-brand, and strategically aligned.
My responsibilities included developing campaign concepts, designing high-performing email banners and digital assets, selecting effective typography, and maintaining strict adherence to brand guidelines. Through thoughtful design and cohesive visual storytelling, I contributed to strengthening the brand’s identity, elevating its overall image, and driving meaningful customer engagement across digital channels.
Digicel International
STI Campaign
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In this project, I developed a comprehensive STI awareness campaign during my internship at the Health Center at the University of South Carolina. As the designer, my goal was to create a bold, eye-catching advertising campaign that would resonate with students and encourage proactive health behaviors.
I conceptualized and designed multiple campaign directions, presenting a range of visual approaches for stakeholder review and selection. Each concept was strategically crafted to capture attention while communicating important information in a clear, approachable way. The final campaign aimed to increase STI testing rates on campus by making the messaging more engaging, accessible, and impactful.
Advertisement Design
In this spec project, I created a print advertisement for the tequila brand Olmeca Altos. I was responsible for the full creative execution, including art direction, photography, photo editing, and copywriting.
My objective was to position the product as the “life of the party,” using dynamic visuals and engaging copy to convey energy, vibrancy, and social connection. The final result was a polished, cohesive advertisement that effectively captured the brand’s spirited personality and delivered a strong visual impact.
Altos
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Design Systems
Identity Systems Redesign
In these rebranding projects, I developed comprehensive brand identity systems for The Devine Cinnamon Roll Deli in Columbia, SC, and Intuitive Quest, a consulting firm based in Jacksonville, FL. My objective was to create cohesive brand systems that authentically reflected each company’s unique identity, values, and target audience.
To achieve this, I refined and redesigned each logo, selected complementary typefaces, and established distinctive visual elements tailored to each brand’s personality. Through thoughtful typography, intentional design choices, and strategic brand development, I delivered fully realized identity systems that positioned both companies with clarity, consistency, and visual impact.