UX/UI
Structural Wrap, LLC
Freelance Web Designer
My role in this project was to redesign the existing website to enhance usability and better align it with the company’s brand identity. In addition to the visual and structural updates, I developed and integrated new content to ensure a cohesive, engaging, and user-focused experience.
In this spec group project, my team and I redesigned the TV and mobile app experience for HBO with a focus on improving usability and reducing the number of clicks required to complete key actions. We collaborated on user research, usability testing, and the overall redesign strategy to identify pain points and opportunities for improvement across devices.
Our process included conducting cross-device user testing, developing wireframes to reimagine the app’s structure and navigation, building an interactive prototype in Figma, and testing the prototype to evaluate its effectiveness. The final outcome was a fully functional prototype that streamlined the user experience and demonstrated measurable improvements in usability.
Google UX Certification
In this spec project, I designed a mobile app for an art gallery to streamline the tour check-in process and reduce wait times. I independently conducted user research and usability testing to identify pain points and opportunities for improvement, then translated those insights into a thoughtful, user-centered design.
Using Figma, I created wireframes and high-fidelity mockups focused on simplifying the check-in flow and minimizing friction. The goal was to provide visitors with a faster, more intuitive way to access tours without standing in long lines. This project was completed as part of my UX Design Certification through Google.
Google UX Certification
In this spec project, I designed a responsive website for an indie rock band to give fans an engaging way to discover, stream, and purchase their music. I conducted user research and usability testing to better understand fan behavior and identify opportunities to improve the browsing and checkout experience.
Based on these insights, I created wireframes and high-fidelity designs in Adobe XD, focusing on intuitive navigation, clear calls to action, and a seamless path from music discovery to purchase. The goal was to enhance the overall user experience while supporting the band’s ability to connect with and sell directly to their audience. This project was completed as part of my UX Design Certification through Google.
